Meet The Makers: Jess at Poppy & Fern
With only 200 metres from seed to vase, Jess, founder of Poppy & Fern, redefines floristry with
blooms as fresh, local, and thoughtfully grown as they come—right here at The Farm. Jess plans
each season carefully, cultivating flowers and crafting colour palettes with special attention to
events like Valentine’s.
Her commitment to the “slow flower movement” contrasts with conventional floristry, where
most flowers are imported and chemically treated. At Poppy & Fern, every bloom is either
grown on-site or sourced from neighbouring farms, creating a truly eco-conscious, transparent
floral experience.
Jess is also an open book when it comes to sharing her sustainable floristry practices. She
doesn’t keep her methods a secret; instead, she founded the Byron Bay Flower School to
welcome others into the world of eco-friendly floristry. Her courses reflect her values, focusing
on foam-free, single-use-plastic-free techniques and prioritising locally grown flowers. Whether
students are looking for a new hobby or dreaming of a career in sustainable floral design, Jess’s
classes offer a full Seed-to-Vase experience that celebrates the beauty of nature and
craftsmanship.
Curious to learn more? Jess’s next Flower School visit
www.poppyandfernflowers.com.au
Her Instagram is well worth a follow too, if beautful, sustainable florals are your vibe.
Visit Poppy & Fern 7 days a week, 8am to 4pm at The Farm.
Deliveries are available Monday-Friday. (Closed Christmas and New Years Day).