THE PERFECT INTRODUCTION TO DESIGNING AND CREATING A CAREER WITH FLOWERS, SUSTAINABLY.
February 19th to March 2nd (Class runs Monday, Tuesday, Wednesday, Friday, Saturday )
Be inspired, learn the skills and build your knowledge to set the foundation for sustainable floral design. This course is focused on Retail Floristry and you'll learn the fundamentals of floral design as well as develop the skills you need to work within a floristry environment.
The 10 day intensive course provides you with hands-on training, expert education and the best tips and tricks for practical floral design. Led by Jess Connor, Creative Director and Founder of Poppy & Fern, you'll have the opportunity to go behind the scenes of one of Australia's leading farmer florists and learn the craft of sustainable floristry.
IN THIS PROGRAM YOU WILL:
Learn the basics of flower harvesting, flower conditioning & care so you can maximise the shelf life of your flowers
Understand how to plan for and work with Mother Nature and all four seasons of flowers
Cover the foundations of considering colour, texture and creating your own design style and aesthetic
Build the skills you need to create hand-held bouquets
Explore new mechanics and design techniques for foam-free arrangements
Learn how to communicate with customers and navigate the layers of retail floristry
Pricing your designs and working to a specific floral brief
Option to spend the day working in the Poppy & Fern store (or other local florist) to see behind the scenes in how it all works
Explore different business models and options to work in the industry
Learn the principles of sustainable floristry, understand why it's important and how we can pass this information on to our customers
Connect with local growers and understand how to work with wholesalers
Each week will include detailed instructions and opportunities for hands-on learning.
$2,216.40 per person
More information and full details below.